A new name

Exciting news! We’re changing our name!

Over the next week or so you’ll see us move from Photographs by Pavlina Matt to Shy Fox Photography in the various places we occupy on the web. There will be no changes in what we do or how we do it, we’ll just have far prettier branding.

Hopefully the change goes smoothly, but with computers being what they are, we hope you’ll bear with us if there are any hiccups in the move.

Why the change?

As you know it’s not just me that takes the pictures, so we wanted to move away from a name that suggests that. Photographs by Pavlina Matt and Geoff Matt isn’t exactly catchy, so we decided to go for something brand new. As for why we’ve chosen Shy Fox Photography, that’s a little trickier to explain. Basically we just like the way it sounds and the images it evokes for us, and that’s a good enough reason for us to do most things, so we figured the same applied here.

A special note

This is also probably a good time to acknowledge our graphic designer Amanda at By Daughters for her brilliant work in turning some of Geoff’s rough sketches into our gorgeous new logo. I love it so much I can’t wait to stamp it everywhere!

~ Pav